V 1.3.2 Release Announcement

The latest version of SearchForce is now in production.

This update was focused upgrading to the latest search engine adapters and adding support for Yahoo Panama. The next time you login you will see the following new features:

• Search Engine API Upgrades
  • Yahoo Panama: The entire SearchForce system has been upgraded to support the new Yahoo Panama platform
    • New search engine type named “Yahoo New” in the Search Engine create view
    • Link new Yahoo Panama search engine accounts to SearchForce by following the steps outlined in the Help file at Add Yahoo Panama Search Engine
    • Upgraded Old Yahoo search engine accounts in SearchForce have been inactivated
  • Google API: Upgraded to Google API v7 which provides improved data reliability
  • MSN API: Upgraded to MSN API v3 which provides improved reporting
  • Simplified Google Search Engine Setup view which enables adding the Google Developer API token in one view
• Automated Bidding
  • Support for MSN search engine in Portfolios
  • Improved portfolio optimized bidding
• Improved User Guide -
  • Enhanced the User Guide have been moved to a wiki to provide the most up-to-date information
  • Expanded ability to click on the [?] icons throughout the application for in-context help
• Conversion Tracking
  • Conversion Tracking Type for an Account can now be specified at the Search Engine level. For example, this allows one Search Engine to use Google conversion tracking while another Search Engine uses SearchForce conversion tracking.
• Reports
  • Scheduled reports can be emailed along with a custom email message and “from” email address
  • These two fields can be saved as part of the Report Template for later use

System Maintanence on Sun Jan 14, 2007 10am to 3pm (PST).

 

SearchForce will be doing system maintenance on Sun Jan 14, 2007 10am to 3pm (PST). During this time, the SearchForce application will be unavailable. We apologize for the inconvenience. Please contact supportATsearchforce.com with any questions or concerns.

- SearchForce Support Team

System Maintanence on Sat Dec 16, 2006 11am to Noon (PST).

SearchForce will be doing system maintenance on Saturday Dec 16, 2006 from 11:00 am to Noon (PST). During this time, the SearchForce application won’t be available. We apologize for the inconvenience. Please contact supportATsearchforce.com with any questions or concerns.

- SearchForce Support Team

Support for New Yahoo Panama Search Platform

Yahoo has begun to give a limited set of U.S. advertisers the option to upgrade their accounts to the new Yahoo Panama search platform. You will be shown this option when you log into your Yahoo Account. Details can be found on Yahoo.

SearchForce has been working with Yahoo and we are on track to support Panama in February 2007 when Yahoo makes it available for general distribution. Please wait to upgrade your Yahoo account until February so that you can continue to use SearchForce features to manage your Yahoo account.

If you have any concerns about the timeline, please email me directly at onilATsearchforce.com.

Onil Gunawardana
VP Products

1.3.1.03 Release Announcement

The latest version of SearchForce went into production over the weekend. While this was primarily a maintenance release, it includes the following features:

• Bid Strategy Improvements: The Bid Strategy auto bidding infrastructure has been upgraded. In the UI, you will notice that the parameters have been standardized across the Bid Strategies. We have also introduced two new parameters to give you additional control:
  • Bid Update Frequency will control the algorithmic bid update frequency. This parameter is useful for conserving quota. For existing Bid Strategies, the Bid Update Frequency is set to “Every Other Day” by default.
  • A Maximum Bid parameter has been added to the “Traffic” based Bid Strategy. It will be set to zero by default and you will need to update it to the desired maximum bid.
• Terms of Service: We have incorporated our Terms of Service in electronic form into the SearchForce application. The next time you login, you will be prompted to accept the Terms of Service. Please contact Lawson Deng (ldengATsearchforce.com) if you have any questions about this change.

Once again, thank you for giving us the opportunity to serve your paid search needs.
Onil Gunawardana
VP Products